Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to sell a portion of his ownership stake in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6 billion – a record for a Formula 1 squad – after McLaren were valued at £3.5 billion in a change of ownership structure last September.

Wolff, who holds a 33% stake of Mercedes F1, would sell a stake in the region of five percent.

Wolff, aged 53 will remain as team principal and chief executive officer if the sale goes through.

Shareholder Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who both hold one-third of the company.

An official representative said: "We will be making no comment on this. The governance of the team stays unchanged, and all three partners are dedicated to continued achievements of the brand in Formula One."

Financial Growth

The deal signifies a substantial rise in value of the Mercedes team after Ineos bought its stake for £208 million in 2022.

The rise reflects the growth in market values of F1 teams recently due to the growing popularity of the sport globally.

This trend was evident with the box-office performance of the F1 movie starring Brad Pitt, which debuted last summer and has grossed more than $630m (£458 million) at the box office.

The film represents Pitt's most successful film and the highest-earning sports film ever released.

Current Performance

The Mercedes team are runner-up in the constructors' championship, trailing McLaren Racing, with three Grands Prix left this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 grands prix this year and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight straight constructors' championships and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

Kristine Sloan
Kristine Sloan

A UK-based gaming journalist and media analyst with over a decade of experience covering digital entertainment trends.