Bannon, Carlson and... Liz Truss? Inside the Ex- PM's Audition for Maga

Liz Truss, kicked off the inaugural episode of her online program with a vow to reveal "the evil-doers" striving to undermine Britain, the US and Europe. Truss elaborated she would uncover how an "worldwide alliance of leftists work to undermine the democratic process and the public's choice."

"We will examine the Trump revolution and see how it can be replicated in Britain," she said. "We'll be talking to the leading lights of the Trumpist political sphere."

Before the series premiere, there was one particularly enthusiastic supporter. "This represents the dawn of a type of political shift," said the controversial US journalist. His Just the News will carry the ex-PM's new audio shows.

Forging Alliances in the Conservative Media Landscape

UK-based allies, such as a counselor supportive of Reform, have also helped her establish the Liz Truss Show. The setup is competent, if basic. She has gathered a subscriber base of 10k in her initial seven days and her first episode achieved sixty-seven thousand views in that timeframe.

This marks a humble beginning, but in partnering with the journalist, Truss is being entering a established political media sphere creating and spreading Maga talking points. Key fixations involve accusations of information control by the established press and a goal to dismantle a shadowy government apparatus – a force that she attributes her downfall to for the abrupt termination of her short and troubled leadership.

"Just the News is not widely recognized beyond the Maga-verse, but it does have influence there, mostly due to its founder, who provides analysis on conservative outlets like Steve Bannon's War Room and has even spoken with Trump," said Alex Hinton, who has analyzed the Maga movement.

A Controversial Partner

Her effort to bring the pro-Trump media model to the United Kingdom has aligned her more closely to divisive personalities such as the journalist.

He founded the platform in the wake of scrutiny after he was accused of promoting inaccurate reports about Biden's anti-corruption work in the Eastern European nation, as well as disputed reports about ex-ambassador to the region.

His claims were amplified across the pro-Trump media, with Solomon appearing as a common interviewee on the prominent Fox News show. Trump himself boosted the journalist's work.

Solomon made the allegations regarding Ukraine in a number of opinion pieces for the publication the political newspaper, where he was re-designated as an opinion writer following internal criticism over his articles. These reports were key in Trump's demand for the Ukrainians to investigate Hunter Biden and his father in 2019. This pressure culminated in impeachment charges against Trump. The US Senate later found not guilty the commander-in-chief.

Not long after Solomon left the newspaper in late 2019, the outlet announced it was performing a review of his reporting relating to Ukraine. It found Solomon had relied on questionable informants and stated he "failed to identify important details about primary contacts in Ukraine, including the detail that they had been formally accused or were being probed."

Joining the Network

Solomon's own broadcast spots are a example of the conservative ecosystem Liz Truss is becoming part of. Solomon mentioned his endorsement of the program on a show he co-hosts on the right-wing channel, a conservative television outlet that is where you find the Maga influencer Steve Bannon and on which commentator Tucker Carlson also is seen. Truss has already interviewed Steve Bannon on a debut installment.

In linking up with Solomon and Just the News, she has become a minor player in a broader ecosystem of pro-Trump platforms that routinely share and promote one another's material.

The journalist's broadcasts have repeatedly hosted figures such as Mike Benz, a rightwing influencer whose criticism of the US Agency for International Development was cited by the tech billionaire as grounds for dismantling the government body.

A Cross-Border Foray

Even though her awkward delivery and political travails have been mocked within the UK, some US observers are not discounting her bid to rebrand as a British branch of the Maga media.

"It is necessary to treat people like Truss as significant, although you may not want to accept their words at face value," said Rob Flaherty, who was employed in the Biden administration.

"You saw how in the recent campaign President Trump utilized that media network to get his message out. Certainly that sphere transmits and affects discourse abroad. It looks fairly obvious to me that the conditions in the United Kingdom are akin to what permitted this alternative media ecosystem to prosper in the US."

Alan Finlayson, said the internet-based conservative network was already having an impact in the UK.

"Digital media knows no borders," he said. "There is a certain atmosphere within which stuff flows – at times taking an extreme form and other times more moderately – but which is connected."

Hinton said the growth of the internet-based right wing in the UK in recent times meant the "possibility to have a larger effect is substantial."

Cross-Atlantic Aspirations

"Both Truss and the Reform UK leader not long ago were featured at the Conservative Political Action Conference, where I watched as they deployed pro-Trump themes before the {king of Maga|

Kristine Sloan
Kristine Sloan

A UK-based gaming journalist and media analyst with over a decade of experience covering digital entertainment trends.